Car dealerships can be intimidating places. Salespeople need you to buy a car so they can earn their livelihood. Because car salesmen need you to buy from them, they may use slightly underhanded tactics to get you to sign on the dotted line. These tactics could include anything from psychological profiling to simply providing you with deals that seem almost too good to be true. Salesmen have many tried-and-true tricks that they use to get people to buy cars from them. Some of these tricks will be easy for you to spot, while others are a bit subtler. Here are eleven tips to gain the upper hand and get a good deal on a car when you’re at a car dealership.
1) Use your Smartphone
Back in the days before smartphones, buyers had to rely on what salespeople told them. They had to believe salespeople were telling them the right price for a car. Buyers also had to believe it when salespeople said that there wasn’t a dealership where they could get a better price. Now, though, you can easily shop around on your smartphone. You can also use your smartphone to access websites like Edmunds.com, where you can look up the True Market Value of the car. After a salesperson tells you their price for a car, look it up online and see what other dealerships are charging. Then, you’ll be able to use this information as a bargaining chip if you decide to buy the car. Your smartphone is an important tool that can help you save a whole lot of money on your car.
2) Threaten to Walk Away from a Bad Deal
If you don’t like the deal your car salesperson is giving you, there’s a simple bargaining tool that almost always works: threaten to walk away. If you simply stand up and say, “I think we’re done here,” you immediately gain the upper-hand. You don’t want to threaten to walk away too early, though. Spend time negotiating, and try to get the price down to a number that works for you. If the salesperson won’t budge and they’re offering a price that’s too high, then it’s time to make your move. Saying you’re going to walk away is a powerful tool, and you don’t want to play your hand too early. If you wait until the right moment, you’ll have a good chance of getting what you want from the salesperson.
3) Look out for the Porcupine Close
There are a few different classic moves that car salespeople use when they’re trying to close a deal. One of these moves is known as the ‘porcupine close.’ When a salesperson uses this strategy, they’ll ‘stick’ the buyer with a question. This question will always include the word ‘today.’ The salesperson could ask you, “What can I do to make you buy this car today?” Or, they could say something like that, “If I get you this car in black, will you buy it today?” The goal is to get you to buy a car immediately. If you notice the salesperson using this strategy, say something like, “I don’t think I want to make this decision today. I’m going to go home and think it over.” Saying this will give you time to thoroughly research all your options.
4) Don’t Let Salespeople use Time as a Tool
One of the most powerful tools that salespeople have is time. Many salespeople will spend a long time walking with you around the lot and showing you various deals. Their goal is to wear you out so you’re desperate to get out of there. Then, they hope that you’ll agree to a bad deal. One of the best ways to stop salespeople from using this tactic is to be firm when you get to the lot. Say something like, “I’m just here for a short test drive today. Tomorrow, I’ll come back to discuss numbers.” If the salesperson tries to get you to stay longer, say something like, “I have an appointment to get to.” This will help you stay in control. It will also prevent you from getting tired and agreeing to a deal that you don’t really want.