Cereal makers do a good job marketing their sweet sugary treats to kids. They’re also good at marketing their healthier options to adults. The generic versions of sugary kid-friendly cereal and the healthier adult varieties often taste the same as name brand cereals. Plus, the cereal is often manufactured in the same place, so there really is very little difference between the taste of store brand and name brand. It may take a little convincing to get your kids to switch from their favorite tiger, toucan, elf, and leprechaun-adorned boxes to the unfamiliar store brand boxes. If they do have trouble switching over, try putting bags of generic cereal in the familiar name brand boxes. This will help your kids gradually get used to the new type of cereal. Chances are, they won’t notice the difference anyway.
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