Although it may sound surprising, cheese is one food item for which the generic brands are usually not as good as the name brands. Generic cheeses tend to be more highly processed than some of the major brands, and therefore often contain more additives and preservatives. If you are trying to keep to a mostly natural diet, this will work against you. Generic cheese brands also usually have milder and less flavorful tastes, meaning that you will not get the same culinary experience. If you are especially fond of cheese, the generics might not be able to satisfy your palate. Even if you are looking at processed cheese products, the name brands, such as Kraft, are generally more well-liked. So if cheese has a usual spot in your fridge, you should fill it with a good brand.